Video: Virat Kohli: Mastering Branding and Fan Engagement Beyond Cricket

Watch this video to understand how Virat Kohli has transformed from a cricketing icon to a global brand. With over 270 million followers across social media platforms, Kohli's digital presence is a testament to his strategic approach to fan engagement. Beyond endorsements with major brands like Puma, Audi, and MRF Tyres, he has co-founded ventures such as the athleisure brand Wrogn and invested in startups like Agilitas, aiming to create India's first global sportswear brand. At India Assignment Help His recent decision to revamp his Instagram feed by removing brand promotions from his main posts reflects a shift towards authenticity and deeper connections with his audience .