Best Marketing Dissertation Topics & Ideas for All Students

Do you know how a great dissertation starts? By choosing the right topic! We say this because many students reach out to us every day, saying that choosing a marketing dissertation topic gets them stressed. Students want a topic that is relevant in today's time, easy to understand, and has enough material to research; that’s why they seek dissertation writing help. If you’re a marketing student confused about choosing a dissertation topic, this guide is for you. In this guide, we’ve shared 100 marketing dissertation ideas for all fields of marketing.

1. Digital Marketing Dissertation Topics

1. Explore how influencer marketing is changing consumer decisions on Instagram
2. What is the long-term impact of Google ads on small business branding?
3. Investigate how SEO affects online customer trust and visibility
4. Does content marketing truly drive conversions in the skincare industry?
5. Examine the effectiveness of email marketing for e-commerce customer retention
6. Can video marketing outperform written blogs for lead generation in 2025?
7. Assess the rise of voice search and its influence on digital marketing strategies
8. Study the psychological effect of YouTube ads on buying behaviour
9. Understand the role of AI tools in creating digital content that performs
10. Evaluate how retargeting campaigns shape repeat purchases on online platforms

2. Consumer Behaviour Marketing Dissertation Topics

1. How do cultural values affect customer loyalty in fashion brands?
2. Explore what motivates Gen Z to trust unknown brands online
3. Investigate why consumers abandon shopping carts during checkout
4. What triggers impulse buying on social media apps?
5. Examine how emotions influence decision-making in premium product purchases.
6. What role does peer opinion play in shaping a teenager’s buying choice?
7. Study the change in customer behaviour post-COVID in retail marketing
8. Look into how brand reputation drives purchase intent for electronics
9. How do customers react to brand apologies after a PR crisis?
10. Discover how sensory branding impacts in-store consumer experiences

3. Social Media Marketing Dissertation Topics

1. How effective are Instagram reels in boosting product awareness for startups?
2. Investigate how TikTok trends shape youth engagement with brands
3. Do memes help companies get noticed?
4. Examine the trust level of consumers in paid partnerships vs. organic posts
5. What’s the ideal posting frequency for brand pages on Facebook?
6. Can a brand grow solely through user-generated content?
7. How do hashtags influence engagement rates on Twitter (now X)?
8. Study how social media algorithms impact brand visibility in competitive niches
9. Explore the use of storytelling in building emotional connections online
10. Evaluate the influence of social media giveaways on customer loyalty

4. Branding Dissertation Topics

1. What makes a brand memorable to first-time buyers?
2. Examine how rebranding affects customer trust and loyalty
3. Studying the brand-building techniques of Indian startups in Tier 2 cities
4. Explore how logo design affects brand perception
5. Investigate the link between storytelling and premium branding
6. Can emotional branding truly increase customer lifetime value?
7. Assess the impact of a consistent brand voice across multiple platforms
8. How do celebrity endorsements affect brand trustworthiness?
9. Explore whether minimalist branding is more impactful in modern marketing
10. How does the origin story of a brand help in customer retention?

5. International Marketing Dissertation Topics

1. Examine how global brands adapt their marketing in culturally diverse regions
2. Investigate the challenges faced by Indian companies while entering foreign markets
3. Study how Coca-Cola tailors its advertising in different countries
4. What are the risks of standardising marketing strategies across borders?
5. How do local beliefs and traditions affect international marketing campaigns?
6. Explore how language barriers impact brand communication globally
7. Investigate the role of international influencers in cross-border branding
8. Study the effectiveness of glocalisation in the food industry
9. Assess how exchange rates affect product pricing strategies overseas
10. Evaluate the success of festival-based promotions in international markets

6. Services Marketing Topics

1. How do banks use trust-based marketing to attract clients?
2. Study the effect of customer service quality on hotel brand loyalty
3. Explore the role of mobile apps in service personalisation for healthcare
4. How important is after-sales service in customer retention for e-services?
5. Examine the branding of coaching institutes in a competitive Indian market
6. Investigate how customer reviews influence service-based businesses
7. Study the shift from traditional to digital services in education marketing
8. What are the challenges in marketing intangible services like insurance?
9. How does personalised communication impact service satisfaction levels?
10. Analyse how appointment-based services market themselves for time-sensitive audiences

7. Retail Marketing Dissertation Topics

1. What’s the role of in-store promotions in boosting impulse buying?
2. Study how supermarket layout influences buying decisions
3. Can digital payment options increase retail footfall?
4. Explore the impact of loyalty programs on repeat shopping behaviour
5. Investigate how music and lighting affect the retail store experience
6. Examine the importance of packaging in retail shelf appeal
7. Analyse how pop-up stores create short-term brand buzz
8. Study consumer trust in offline vs. online retail platforms
9. What effect do festive discounts have on seasonal shopping behaviour?
10. Evaluate the marketing strategy of D2C brands opening physical stores

8. Green & Sustainable Marketing Dissertation Topics

1. Are eco-friendly brands seen as more trustworthy by Indian millennials?
2. Explore the impact of green packaging on customer purchasing decisions
3. How does sustainability messaging influence buyer perception?
4. Study the challenges brands face when going plastic-free
5. Can greenwashing harm long-term brand image?
6. Examine consumer willingness to pay more for eco-conscious products
7. How effective are sustainability certifications in product marketing?
8. Investigate how CSR campaigns improve brand image
9. Study the popularity of vegan and cruelty-free labels in cosmetics marketing
10. Analyse how waste-reducing initiatives boost brand loyalty in food delivery.

9. B2B Marketing Dissertation Topics

1. How do B2B businesses build long-term relationships through content marketing?
2. Study the role of email automation in B2B lead nurturing
3. Examine the decision-making process in B2B service selection
4. Explore how LinkedIn ads impact B2B product visibility
5. Can storytelling help simplify complex B2B offerings?
6. Investigate how trade shows contribute to B2B customer acquisition
7. Study how procurement teams assess B2B marketing claims.
8. How do B2B buyers evaluate the online credibility of service providers?
9. Examine the value of case studies in B2B product pitches
10. Study how digital transformation affects B2B marketing communication

10. Marketing Analytics & Data Topics

1. Explore how marketers use customer data to predict buying patterns
2. Study how A/B testing helps in improving ad performance
3. Investigate how heatmaps improve website marketing design
4. Evaluate how real-time analytics influence campaign adjustments
5. Understand how CRM tools track customer engagement
6. Examine how big data helps marketers in audience segmentation
7. Study the rise of marketing dashboards in performance reporting
8. Investigate how cookies affect personalisation strategies
9. Explore the use of predictive analytics in upselling and cross-selling
10. Examine how conversion rate optimisation strategies are designed using data

Final Words

We completely understand how important it is to choose the right topic. You should choose a topic that you’re passionate about because your motivation shows in your writing as well. Now, you have a complete list of 100 dissertation topics in marketing. With the right topic, your dissertation becomes easier and more enjoyable to write. If you’re confused about writing your marketing dissertation, remember you can reach out to our experts at India Assignment Help anytime you want. We have 100+ experts who offer dissertation writing help in Singapore, and they’ll be happy to assist you. Good luck with your research journey!