Course Overview

In this course, the students will be able to learn and understand the in-depth market research method, starting from design to implementation and analysis. In the first week, the students will learn to design research methods and explore the various qualitative research methods and their usage in the projects. In week 2, the students can design the qualitative instruments necessary for the interviews and groups. With the help of questions and prompts, these can be achieved. Designing a guide and some screening questions can help the research participants.

Week 3 will involve recruiting participants for the groups and applying the techniques that will help them participate. Here, students will be tight to act as mediators and keep the discussion moving. Week 4 will be the final one, which will help in creating and analyzing the collected data. The audio can be transcribed and interpreted as notes. All this information is related to quantitative research.

What you'll learn

• Focus group
• Sample presentation
• Sample size determination
• Sample collection
• Qualitative research

Requirements

• Basic knowledge of market research
• A computer or laptop with internet connectivity.
• Learn about techniques of in-depth qualitative market research in 14 hours.
• Flexible work schedule.

AccessTo Career Resources with Qualitative Research Course

Enroll Free

Enhanced Employability:

An outstanding Qualitative Research program that increases your chances of landing the best jobs.

Competitive Advantage:

An opportunity to stand out from the competition and make a more significant impression on potential employers.

Skill Validation:

Robust validation of qualitative research skills confirms that you can complete all related tasks.

Networking Opportunities:

Managing Qualitative Research courses provides ample networking opportunities for participants. Learners can connect with classmates and industry professionals through cooperative exercises, group discussions, and interactive seminars.