Course Overview

AI is pervasive! Businesses and marketers may achieve incredible development potential by utilising artificial intelligence, and there are always new and exciting methods to use AI to improve marketing. However, how can companies leverage AI technologies to propel their growth and secure long-term competitive advantages? What difficulties do companies have when incorporating AI into their marketing strategies?

This course, designed by Raj Venkatesan, a professor of business administration at the University of Virginia's Darden School of Business, will delve into a significant area of digital change in marketing. You will study the three main factors—Algorithms, Networks, and Data—that make AI possible for marketing strategies and acquire a better grasp of how companies across a broad range of sectors may make full use of this innovative technology.

You'll see instances of successful businesses employing AI to outperform the competition in novel and inventive ways, such as Ford, Netflix, and the Washington Post, and you'll hear from industry experts about how AI is influencing these businesses both now and in the future.

What you'll learn

• Business Model
• Customer Engagement
• Digital Marketing
• Marketing Strategy
• Network Effects

Requirements

• Basic knowledge of Artificial Intelligence.
• A computer or laptop with internet connectivity.
• Learn about Artificial Intelligence in Marketing in ten hours.
• Flexible work schedule.

AccessTo Career Resources with Artificial Intelligence in Marketing Certificate Course

Enroll Free

Enhanced Employability:

An outstanding Artificial Intelligence in Marketing Certificate that increases your chances of landing the best jobs.

Competitive Advantage:

An opportunity to stand out from the competition and make a more significant impression on potential employers.

Skill Validation:

Robust validation of your Artificial Intelligence skills confirms that you can complete all related tasks.

Networking Opportunities:

The Artificial Intelligence in Marketing Certificate course provides ample networking opportunities for participants. Learners can connect with classmates and industry professionals through cooperative exercises, group discussions, and interactive seminars.